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There are literally hundreds of combinations and variations
of search terms that can be used to search for the exact same
thing (i.e., bellagio hotel, bellagio las vegas, vegas bellagio),
not to mention accidental misspellings. With a traditional
search engine, each of these terms would bring up a different
set of search results containing different sites. To find
the same site again with a search engine, an Internet user
would need to remember and use the exact same search phrase
originally used to find the site. At i4sites, we see this
as a backward way of thinking. Each of these terms should
lead you to the same set of sites.
With i4sites, typing in bellagio, belaggio las vegas and vegas
bellagio hotel would lead you to the same sites every time.
Furthermore, search engines only categorize sites based on
their content by using computers to crawl blindly across the
Internet. These computers look for content, keyword phrases
and file names to compile what they believe are the most relevant
sites. In most cases, this is a highly ineffective and inconsistent
way to accurately provide guidance and direction. In a recent
search performed by i4sites on picture frames using the search
term "frames," eight of the top ten search results
linked to sites with information about HTML frames. HTML frames
are related to the layout of a Web page and have nothing to
do with picture frames.
In addition to returning inaccurate results, this method of
indexing sites can provide incorrect information. When a search
engine discovers a site, it is not updated in the search results
until one day to as much as six months later. This means search
engine results are often outdated, or the content and products
are no longer available to the user at that site.
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