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:: WHY IT'S BETTER - OUR PROCESS
There are literally hundreds of combinations and variations of search terms that can be used to search for the exact same thing (i.e., bellagio hotel, bellagio las vegas, vegas bellagio), not to mention accidental misspellings. With a traditional search engine, each of these terms would bring up a different set of search results containing different sites. To find the same site again with a search engine, an Internet user would need to remember and use the exact same search phrase originally used to find the site. At i4sites, we see this as a backward way of thinking. Each of these terms should lead you to the same set of sites.

With i4sites, typing in bellagio, belaggio las vegas and vegas bellagio hotel would lead you to the same sites every time. Furthermore, search engines only categorize sites based on their content by using computers to crawl blindly across the Internet. These computers look for content, keyword phrases and file names to compile what they believe are the most relevant sites. In most cases, this is a highly ineffective and inconsistent way to accurately provide guidance and direction. In a recent search performed by i4sites on picture frames using the search term "frames," eight of the top ten search results linked to sites with information about HTML frames. HTML frames are related to the layout of a Web page and have nothing to do with picture frames.

In addition to returning inaccurate results, this method of indexing sites can provide incorrect information. When a search engine discovers a site, it is not updated in the search results until one day to as much as six months later. This means search engine results are often outdated, or the content and products are no longer available to the user at that site.

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